Created in 1993, the Bull Dawg is the original soft plastic jerk bait. One of the most versatile lures on the market, the Bull Dawg can be straight cranked, jerked, twitched, or even trolled. A favorite technique is to rip the bait with a rod sweep, then pause and repeat. The strike often comes on the pause. Do this technique fast in warm water and slow in cold water. Set the hook hard when you feel anything different.